Website Image Optimisation

How to find and optimise images for your website.

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Images are an important part of any website and represent key parts of it in a different way to text. There’s more to images than you think, and it’s important that you understand the bigger picture (pardon the pun).

Make sure any images you get for your website are royalty, attribution and copyright-free. You can get such images for free from the links on the resources page on my website. You should also use your own images to add a unique selling point to your website.

Image compression and optimum resolution reduces the sizes and helps quicken up your website loading speeds, improve user experience and boost SEO. Use tools like Gimp to resize images for the web and TinyPNG to compress your images.

Images for websites should use the appropriate image formats. Some of the best image formats are:
- JPEG: a compressed ‘lossy compression’ format great for most website images
- PNG: a replacement for GIF that’s best for logos and supports transparency
- TIFF: an option - similar to JPEG - for larger images that exhibit the highest resolution

There are other image formats like GIF, BMP, RAW and EPS, but for web use, I would recommend the above formats. Raster images are displayed on websites, and SVG’s (scalable vector graphics) can be any resolution or size and be re-saved into a relevant web format.

Image SEO is another best practice. Rename filenames and alt tags to target important keywords to spread link juice throughout your website. Remember that search bots do not read the visual image; they read the metadata!

And finally, use colour psychology to subtly elicit the correct emotions of your target audience. Be consistent with your colouring and choose the right image colours wisely.

Image Optimisation Tools: https://www.ecommercepreneurs.com/resources.html?utm_source=youtube&utm_medium=video

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