Get Started with Structured Content and Schema.org

Your Content Model in Action with WordLift

1:24 Why do we need to structure content and what to expect
6:48 The use-case of freeyork.org (what did happened)
9:00 Introducing Jason Barnard
12:20 What is Content Modeling according to Cruce Saunders
14:44 What is a Content Model made of (building blocks)
18:21 WordLift Entity-based Content Model
19:03 The MixIn of Schema.org that WordLift uses
20:05 A practical example - the Podcasts on Jason's website
22:43 The Content Model in a Knowledge Graph
23:30 How to map content to schema using WordLift and ACF
27:50 Data finally gets in the JSON-LD
30:35 The intent behind the search query
33:12 The "facets" behind an entity (in Wikidata)
37:40 Jason about E-A-T and entities
38:25 What is the content model we should use for a simple blog (a question)
42:20 Knowledge Graph Embeddings (a quick overview)

Structuring you content model is key to achieve better content findability and enable you to reuse the information across different channels. A few weeks ago, we’ve got deep into Content Modeling with Cruce Saunders. Now, it’s time for a hands-on exercise to actually do some content modeling yourself.

So, let’s see how to do it by using WordLift’s latest feature called Mappings.

What are you going to learn from this webinar?
In this 1-hour webinar, Andrea Volpini and Jason Barnard will show you how we have structured Kalicube’s content model starting from its archive with more than one hundred podcasts. A great wealth of content for marketers and SEO experts that’s now easier to find and to look into.

You will learn how to add schema.org markup to the ACF fields of your website. We will also discuss, together with Jason, how this will improve the quality of your content and help you build a knowledge graph around your content model.