Amazon VS Google Adwords
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In this video we're gonna talk about Amazon versus Google AdWords which one should you start with. So you're obviously you're starting a new business or maybe you've been in business for a little while and you haven't yet utilized either Amazon or Google AdWords well where should you start the quick answer is for 99% of the people out there Amazon to be honest Amazon is such a powerful system it's a it is a beast and. So why do I say this last year 50% of all e-commerce sales were made on Amazon.
That's all ecommerce every time someone used their credit card online 50% of one out of two of those was on Amazon now contrast that with Google AdWords and I think Google AdWords has a lot of benefits don't get me wrong but setting up Amazon is. So simple it's just you basically upload your product you do a little bit of things sure you try to get some reviews technically you're not supposed to do incentivized reviews but pretty much everybody out there does and then other than that it's just a snowball that kind of grows on its own where AdWords is gonna cost you money averaged you might spend hundreds of dollars before you make a single sale before you make a single dollar back.
Though that's the big breakdown of the two here but let's dive in a little bit deeper. So I started my first company bean answer my first e-commerce company B dance we're about five years ago and I did AdWords for a long time and you know it's a struggle at first I'm not gonna lie to you it's not easy right away and I did make a mistake of not learning from someone else that's already done it I wish I would have bought a course or paid a consultant to teach me how to do it I didn't do that. So it took me a little while to really understand it 100% in the meantime I was losing money month after month after month but eventually it got to this point where it was making making money for me now contrast that with Amazon with Amazon you make money right out of the gate I mean as soon as you make a sale you and you only spend money if you're making sales I think there might be a $40 a month fee for Amazon sellers but that's. So tiny that it's almost not even important but you're most the way the Amazon makes is if you sell a product they take a percentage of it google adwords doesn't care if you're selling or not all they care if someone clicks on your ad they charge you.
The short answer is if you're not on Amazon yet get on Amazon but that's only a short part of the answer I think the real answer is do both start with Amazon and then eventually do Google AdWords with your Shopify store or whatever you know blue commerce or whatever else you have and the reason for that is you don't want your business to reliant on Amazon because they can kick you off like that and they've been known to do that for a bunch of random reasons I've had friends get banned for almost no reason from Amazon and there goes their business overnight it's basically they're not not bankrupt but their their business is not getting any more sales the good thing about AdWords is it they're very unlikely to ban you as long as you're not selling total crap total scam stuff they want your money they want you to keep coming back. So it's good to do both eventually specifically with AdWords I recommend product listing ads if you're just getting started they're such an easy way to make money now I do have courses on both Amazon and AdWords. So if you want the Amazon Court course you can click up here or down below and I just launched an AdWords course as well and there's a link up here and down below to the AdWords course and specifically for both these I think in life in general the biggest thing that I'm learning on my entrepreneurial journey I've been doing this for about five years now is it's worth spending some money to learn something faster to accelerate your result as long as it's not you know I mean an insane amount of money but one thing I've been doing actually is hiring people for Amazon to actually because I'm still you know I'm still learning I saw want to I want to hire people that are above my level to help teach me and.
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