? How to Implement Google Analytics Universal ?

A step by step guide on how to properly set up and verify Universal Analytics on your website. Learn how to implement it via code, a CMS platform, or GTM. Get real-time data tracking and ensure accurate data collection. ??
?️ Start optimizing your website's analytics today! ?️

How to Implement Google Analytics Universal ?

1. Plugin/settings in cms platform implementation
If you have selected to set up only a Universal Analytics property (i.e. you did not elect to set up both a GA4 and Universal Analytics property), simply paste your "UA-" tracking ID into the Google Analytics tracking ID field that your website builder provides.

2. Code implementation
If you want to implement it by code you'll need access to your web pages HTML. Ask your web developer to perform these steps if you're unable to do this yourself.
1) Look for "Global Site Tag (gtag.js)". Your Analytics page tag is the entire section of code that appears, beginning with:
⟨!-- Global Site Tag (gtag.js) - Google Analytics --⟩
and ending with
⟨/script⟩
2) Copy and paste your entire Analytics page tag immediately after the ⟨head⟩ on each page of your website.
It may take up to 30 minutes for data collection to start. You can then use the Realtime report to verify that you're receiving data.
3. Implementation via GTM
To set up a new Universal Analytics tag in GTM:
1) On the Workspace Overview screen, click New Tag. Or from anywhere in your container, click Tags ⟩ New. A new tag definition screen will appear.
2) Click Tag Configuration and choose Universal Analytics.
3) Select the desired Track Type. (In the current case use Page View as we want to measure all pages on a website your users visit.
4) Select or create a new Google Analytics Settings Variable:
To reuse a Google Analytics Settings Variable that has already been set up:
- Select the desired variable from the menu. Your Google Analytics ID and all other settings from that variable will be applied to your tag.
To set up a new Google Analytics Settings Variable:
- Select New Variable…
- In the Variable Configuration screen, enter your Google Analytics ID. You will copy it from the Analytics account itself.
- If you require additional settings such as setting custom fields, custom dimensions, custom metrics, content groups, display advertising features, Enhanced Ecommerce features, or cross domain measurement, click More Settings and configure the relevant fields.
- Click Save.
- You will be prompted to rename the variable if you have not done so already. You may opt to choose to accept the default setting or enter a name of your own. Click Save to complete the tag setup.
5. If required, configure your tag to dynamically disable Advertising Features or Advertising Personalization.
6. Click Triggering to choose a trigger that will make the tag fire. You may select an existing pre-defined trigger - All pages.
7. In the right top corner click Save.

Do not forget to publish your current workspace!

1. Click Submit at the top right hand side of the screen. The Submit Changes screen will appear, with options to publish the container and save a version of your container.
2. Select Publish and Create Version if it is not already selected.
3. Enter a Version Name and Version Description.
4. Click Publish.

It is done! You just implemented an account Google Analytics Universal Analytics ?


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