Conversion Tracking and Attributes

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When you enter the name, make it so that it is meaningful for you. So don't just write down lead because you might have different leads on your website, different forms or different calls to actions. So as they've said over here that if you are tracking a conversion for the June newsletter signup, then you should make that name as the June newsletter signup or the manager's job applications or whatever it may be. So we're just going to call it a simple contact form. Somebody submitted the contact form and got in touch with us.

Okay, here's where the problem happens. Most accounts that I see and come across, don't have any value assigned in here. Because if you don't assign a value, you will not be able to see what impact your Google Ads campaigns are having on your advertising budget and whether you are making a positive or a negative return on investment. So don't just put in one, we need to work out what to put in here and I'm going to show you but first let's go through the rest of this page and then we're going to work out a value for our conversions.

You have two options over here. For lead generation, you have one. So it says you're recommended for lead signups and other conversions. Everyone is for eCommerce websites because the same person can come back to your website and make another purchase. So that would be another purchase, whereas for leads you just want to keep it to one. Conversion window - you can decide whether you want to keep it for 30, 60, 90 days or a week. 30 is the average.

And that is what I use personally. If you are selling a service, which takes a bit of time for someone to convert, then you can also put in the view through the conversion window for 30 days because this is what it means. A person may see your ad and not interact with it and they go away from your website. Then they come back later and convert. So that is what we call a view-through conversion.

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