Sony Ringtone

In 2000, Sony was a marginal player in the mobile phone market with a share of less than 1 percent. In 2001, Sony entered into a joint venture with Swedish telecommunications company Ericsson, forming Sony Ericsson Mobile Communications.[104] Initial sales were rocky, and the company posted losses in 2001 and 2002. However, Sony Ericsson reached a profit in 2003. The company distinguished itself with multimedia-capable mobile phones, which included features such as cameras. These were unusual at the time. Despite their innovations, Sony Ericsson faced intense competition from Apple's iPhone, which was released in 2007. From 2008 to 2010, amid a global recession, Sony Ericsson slashed its workforce by several thousand. In 2009, Sony Ericsson was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung, and LG).[105] By 2010, its market share had fallen to sixth place.[106] Sony acquired Ericsson's share of the venture in 2012 for over US$1 billion.[104] Sony Mobile focused exclusively on the smartphone market under the Xperia brand have since.

In 2013, Sony contributed to around two percent of the mobile phone market with 37 million mobile phones sold.[107] Sony Mobile's sales reached a peak in 2014 with 40 million handsets, the volume has since decreased. Sony shipped 13.5 million phones in 2017, 6.5 million in 2018, and 3.2 million handsets in FY 2019.[108]


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