Google Analytics 4 Tutorial For Beginners

In this Google Analytics 4 tutorial, you will walk through the steps to get up and running with Google Analytics 4 (GA4), which is the new version of Google Analytics. You will learn how to create an account and property, all about the reports, how to create your own custom exploration reports, configuration options, and how to install the GA4 tag using Google Tag Manager. This is the complete Google Analytics tutorial!

JUMP TO A TOPIC IN THIS VIDEO:
0:00 Introduction to what you will learn in this tutorial
1:07 Setting up a new Google Analytics account and property
8:08 How to check if you're using Universal Analytics or not
9:19 Upgrading from Universal Analytics to Google Analytics 4
11:19 Setting up a data stream in Google Analytics 4
15:14 Overview of the reports in Google Analytics 4
18:43 Home report
19:56 Reports Snapshot report
21:24 Realtime report
24:14 Acquisition reports
27:55 Engagement reports
30:11 Monetization reports
31:56 Retention report
32:49 Demographics reports
34:32 Technology reports
36:34 Exploration reports
38:29 Examples of Exploration reports in Google Analytics 4
45:33 Advertising reports (for attribution)
48:29 Configuration options in Google Analytics 4
50:47 Enabling events as conversions in Google Analytics 4
51:29 Setting up conversions for specific pages
55:39 Audiences in Google Analytics 4
56:41 Custom definitions in Google Analytics 4
57:18 DebugView in Google Analytics 4
57:34 Administration options (the 'Admin' area)
59:21 Adding GA4 to your website using Google Tag Manager
1:00:01 Conclusion

YOUR EXTRA RESOURCES:
○ Google Marketing Platform – https://marketingplatform.google.com/about/analytics/
○ Access Google's demo account – https://support.google.com/analytics/answer/6367342
○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary
○ Google Tag Manager tutorials – https://www.youtube.com/watch?v=4nXYvFXzxV4&list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV

Google Analytics lets you measure and report on the performance of your website, including who visits your website, how they find it, and what they do. Once you've implemented Google Analytics on your website using Google Tag Manager or the Google Tag, you will begin to collect data and be able to use your reports.

The new version of Google Analytics, GA4, let's you access the latest data collection and reporting features, and it's built on Google's machine learning (this is a big shift from the previous version, which is called 'Universal Analytics'). You can also use event tracking in GA4, along with it's flexbile data model, and enhanced measurement to automatically collect insights about your audience. Plus, you can collect recommended and custom events into your reports too.

In this Google Analytics tutorial, you will walk-through an overview of reports, including the user acquisition reports, and how to install Google Analytics using data streams and how to track conversions. Let's jump in, and get started!

#GoogleAnalytics #GoogleAnalyticsTutorial #GoogleAnalytics4

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