Interactive Catalogues

Interactive Catalogues

Created by Media Merchants (www.mediamerchants.com.au).

Find out more below...


Cross Platform - including mobile

To ensure all online users have a seamless outcome on any device, the interactive catalogue is built for cross platform compatibility. Meaning that a customer viewing on a large screen desktop or even a smaller interface, like a smartphone, will be ensured the best possible experience. The animations and interactive elements of the catalogue are created in both Flash and HTML5 which allows for increased engagement and usability with the catalogue, and will offer your customers an unparalleled online experience when it comes to browsing and interacting with your products.


Rich Media Content and Interactive Elements

By adding video content, your creating an opportunity to amplify content and encourage an increase in overall time spent engaging with and viewing the page. The inclusion of video elements, such as demonstrations and "how-to's", provide an opportunity to educate consumers far more effectively than just words on a page. We create Flash interactive elements, as well as utilising HTML5, for displaying product shots. The point of difference is how thorough we can be with showcasing products to a user. We don't just deliver a single, flat image of the product, we allow customers to view it from any angle they choose, change the colours, zoom in and out, and actually interact with the product their interested in - we're not just offering them a stagnant idea, we're delivering them an authentic buying experience.

SEO Friendly

Search Engine Optimisation is an important element of success in any digital environment. To ensure that users find your content over your competitors, interactive catalogues are also optimised for Search Engine indexing, which means that your catalogue will be made visible to the people searching via Google, Yahoo or Bing.

Social & Engagement

Interactive catalogues are also an effective means of reaching out to your social media audience and driving conversion from platforms such as Facebook, Twitter and Pinterest. The creation of catalogue applications on your Facebook page, for instance, will lead social media users directly to your interactive catalogue by simply clicking-through - efficiently driving your existing fan base and audience to the rich content on your website.

Tracking and Metrics

Our interactive catalogue platform allows us to provide in depth reporting and metrics for your catalogue. We also provide further analysis and recommendations from the data collected to optimise your catalogue - which can be updated in real time.
Integrating with an existing Google Analytics account provides you with more reporting flexibility and insight into catalogue activity.

Add to Basket

Ideally, you not only want your customers to browse the products on offer, but lead them through the buying experience and close with a sale. The addition of a plug-in feature will direct users to your online store, and offer them the opportunity to discover the products available, learn about them extensively and complete the transaction with an 'Add to Cart' feature. There's also the option to link to your product pages or include your site's 'Add to wish list/favourites' so the customer has the choice to collate their products of interest and come back to them at a later date, or share them with friends and family.